Recently, so many people have been talking about the Apple iPhone. Those people can rejoice – the iPhone is out now in the UK, and the country seems to already be iPhone mad.
Whether it’s down to hype, special features, or company reputation – and I suspect it’s a combination of the three – people have been queuing up to buy their iPhones, and if the BBC is to believed, many of them “love” their iPhones (I’m strongly reminded of Danielle Flora and her BlackBerry here). This mirrors the reactions in the USA, as reported by the BBC, where overwhelmed happy customers have lauded it as “amazing” and “a masterpiece”.
There have been some complaints, mostly centered around the fact that the iPhone can only be used with the O2 network. Unlocking them for use in other networks voids the warranty and could, apparently, damage the ‘phone. This hasn’t stopped 250,000 Americans from unlocking it, which makes sense if your area doesn’t even have good O2 coverage.
The BBC also publish a review of the iPhone by Darren Waters, who writes that “The greatest success of Apple’s iPhone lies in the realisation that most phones you have owned previously are compromises.” Although he levels numerous criticisms at the device – overhyped, 2G not 3G, slow-loading pictures, O2’s Edge network only working well in urban areas, lack of ability to send instant messages and voice over IP, lack of ability to sync data, “deeply disappointing” camera and only 8GB of flash memory – his review is overally positive, concluding that “like the iPod, the iPhone will force every other competitor in the market to raise its game. And for that consumers should be thankful for the iPhone – even if they have no intention of buying one.”