The latest feature on the BBC technology news is a look at how PVRs are changing viewing habits (PVRs being the things that let you view shows whenever you want, instead of watching them broadcast “live”, e.g. Sky+). This confirms many of our suspicions from class. For example, that advertisers are “not interested in paying for adverts that were fast-forwarded through”, which seems understandable. Also, TV stations are anxious to claim credit for their shows (which probably means more of those irritating BBC Three logos in the corner of the screen), even when “timeshifted” (watched at a later time).
BSkyB are eager to promote PVRs – “the iPod of TV”, apparently – and are dropping the £10 monthly subscription fee, which can only be good news for PVR fans.
The page also contains some interesting figures – the most timeshifted shows are dramas, like Skins, while the least timeshifted are news and sports broadcasts. Perhaps the change in viewing habits isn’t as dramatic as is sometimes made out, because 98% of viewing is still live broadcast. Also, 40% of Sky+ users still sit through ads breaks, which is surely comforting for advertisers, though puzzling for sane folks like me! o_0;
Even if you’re not interested in reading about PVRs, click the link for a nice, decorative image of Freema Agyeman/David Tennant, whichever you prefer… Not quite sure what they’re doing there, but whatever.